Digital signage is evolving quickly and we are starting to see it everywhere we go. From the Grocery store to our attorney’s office, we are being informed about specials, upcoming events and relevant news. The cost of signage has come down substantially with recent technological advancements. We have seen pricing for 7 displays in a conference hall as high as $40,000. This type of install now only cost a couple hundred a month! This change in pricing has pushed digital signage cost effectiveness beyond that of print. But cost savings are not the only advantages to print. We have identified the top 5 reasons digital signage is better than print.
Digital Signage eliminates the cost to create printed materials and posters. Static signs require graphic design, printing and posting, all of which cost money. Many Software as a Service (SaaS) digital signage companies such as The TV Sign offer affordable monthly rates that outweigh the cost of static signs and out-perform them as well.
The beauty of digital signage is it is updated in real time. Additionally when templates are created by your design team, they can then be quickly manipulated by laymen staff quickly and easily saving graphic design hours and production time. You know longer have to go around toeach location and post the new signs or wait for new signs to be printed. If you have information you need to convey NOW… you can do it.
Digital signage is engaging and effective medium to better insure your message is not only seen but remembered. Studies show that digital signage significantly increases the number of views versus static signs. Furthermore, versus static displays, digital signage views stay much higher for longer. The bottom line is your message, notifications, alerts and reminders have a far better chance of being viewed and recalled than static signs.
Many businesses have partnered with their vendors, suppliers and other local businesses to sell ad-space alongside their own message. In one example we saw a liquor vendor pay $300 for a month to be in rotation with about 10 other creative’s. Harnessing the power of advertising is a great way to offset the cost of digital signage and even generate additional revenue for your organization.
Any good digital signage company offers fresh dynamic content such as weather, RSS Feeds, time, countdowns, news and web pages. The addition of dynamic content entices a viewer to continuously be aware of the content on screens which correlates to your message being seen more often. Additionally scheduling your content allows you to offer time sensitive and relative content on the days, date range or time of day that you need. Static signage looses pretty big in this category.
We created a very easy to use (drag and drop easy) solution at an affordable price. If you organization has considered using digital signage and wants to begin experiencing the benefits without a high price-tag, we are the solution. We have represented many prominent organizations such as Clemson University, Applebee’s, University of South Carolina, Mass Mutual, Marriot Hotels and many more. To learn more about how our service can help you schedule a free 10 minute demo with one of our signage consultants.